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Towards prediction of nonlinear and nonstationary evolution of customer preferences using local Markov models

Bukkapatnam, Satish T. S.; Yang, Hui; Madhavi, Foad - In: Product research : the art and science behind …, (pp. 271-287). 2009

Persistent link: https://www.econbiz.de/10003977266

Production outsourcing decision in the presence of consumer's preference uncertainty

Sun, Fei; Chen, Jing; Yang, Hui; Chen, Bintong; Wan, Zeying - In: Transportation research / E : an international journal 175 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014382001

How does "storytelling" influence consumer trust in we media advertorials? : an investigation in China

Li, Ji; Zou, Shaoming; Yang, Hui - In: Journal of global marketing 32 (2019) 5, pp. 319-334

Persistent link: https://www.econbiz.de/10012201054

Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services

Lu, Tian; Lu, Xianghua; Yang, Hui; Zhang, Peter - In: Production and operations management : the flagship … 33 (2024) 1, pp. 166-183

Persistent link: https://www.econbiz.de/10014575539

Supplier selection with information disclosure in the presence of uninformed consumers

Wang, Fa; Chen, Jing; Yang, Hui; Yu, Bo - In: International journal of production economics 243 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013197623

Premium pricing and capacity rationing for advance selling with consumers regret

Xu, Chengyuan; Zhang, Bin; Yang, Hui - 2024

Retailers of iconic products commonly implement premium advance selling, which typically triggers regret in consumers. A premium advance selling strategy is centered around differences in pricing and capacity rationing between two selling periods. We develop a decision-theoretic model to capture...

Persistent link: https://www.econbiz.de/10015123288