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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Social media engagement that drives purchase behavior
Malthouse, Edward C.; Vandenbosch, Mark B.; Kim, Su Jung - In: The changing roles of advertising : [extended versions …, (pp. 29-42). 2013
Persistent link: https://www.econbiz.de/10009773062
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung; Wang, Rebecca Jen-Hui; Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
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Understanding the effects of different review features on purchase probability
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019
Persistent link: https://www.econbiz.de/10013163352
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A regime-switching model of cyclical category buying
Park, Sungho; Gupta, Sachin - In: Marketing science 30 (2011) 3, pp. 469-480
Persistent link: https://www.econbiz.de/10009160791
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The impact of Walmart supercenter conversion on consumer shopping behavior
Hwang, Minha; Park, Sungho - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 817-828
Persistent link: https://www.econbiz.de/10011453566
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Capturing flexible correlations in multiple-discrete choice outcomes using copulas
Kim, Chul; Jun, Duk Bin; Park, Sungho - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 34-59
Persistent link: https://www.econbiz.de/10011816959