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A purchase decision support model considering consumer personalization about aspirations and risk attitudes
Song, Yongming; Li, Guangxu; Li, Tie; Li, Yanhong - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665993
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A decision support model for buying battery electric vehicles considering consumer learning and psychological behavior
Song, Yongming; Li, Yanhong; Zhu, Hongli; Li, Guangxu - In: Journal of retailing and consumer services 73 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303116
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The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125122
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The impact of service climate on gratitude in driving customer outcomes
Qi, Ji; Peng, Yi; Lowman, Graham H.; He, Xingliang - In: The journal of services marketing 37 (2023) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10013542901
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The influence of self-construal on consumer responses to sizing discrepancy
Hyeyoon, Jung; Magnusson, Peter; Peng, Yi - In: International marketing review 40 (2023) 6, pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
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Untangling influence : the effect of follower-followee comparison on social media engagement
Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015095048
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Separation or integration : the game between retailers with online and offline channels
Wang, Ronghui; Nan, Guofang; Kou, Gang; Li, Minqiang - In: European journal of operational research : EJOR 307 (2023) 3, pp. 1348-1359
Persistent link: https://www.econbiz.de/10014282991