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Past, present, and future of customer engagement

Lim, Weng Marc; Rasul, Tareq; Kumar, Satish; Ala, Mamun - In: Journal of business research : JBR 140 (2022), pp. 439-458

Persistent link: https://www.econbiz.de/10013040675

Marketing analytics : the bridge between customer psychology and marketing decision-making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611

Persistent link: https://www.econbiz.de/10014432503

Customers' motives to co-create in smart services interactions

Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400

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Psychological determinants of retirement financial planning behavior

Tomar, Sweta; Baker, H. Kent; Kumar, Satish; Hoffmann, … - In: Journal of business research : JBR 133 (2021), pp. 432-449

Persistent link: https://www.econbiz.de/10012590267

Environmental management decisions under risk and uncertainty : a systematic literature review of prospect theory

Zeeshan, Asma; Aziz, Tariq; Abbas, Muhammad; Kumar, Satish - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 572-590

Persistent link: https://www.econbiz.de/10015393962

Personalization in personalized marketing : trends and ways forward

Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562

Persistent link: https://www.econbiz.de/10013280124

Revisiting a model of customer engagement cycle : a systematic review

Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish - In: The service industries journal 43 (2023) 9/10, pp. 579-617

Persistent link: https://www.econbiz.de/10014321614

Does financial fragility affect consumer well-being? : evidence from COVID-19 and the United States

Baker, H. Kent; Goyal, Kirti; Kumar, Satish; Gupta, Prashant - In: Global business and organizational excellence : GBOE 42 (2023) 6, pp. 101-119

Persistent link: https://www.econbiz.de/10014324999

Evolution and trends in consumer behaviour : insights from Journal of Consumer Behaviour

Lim, Weng Marc; Kumar, Satish; Pandey, Nitesh; Verma, Deepak - In: Journal of consumer behaviour 22 (2023) 1, pp. 217-232

Persistent link: https://www.econbiz.de/10014251223

A research agenda for consumer financial behavior

Xiao, Jing-jian (ed.); Kumar, Satish (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. With contributions from an international range of...

Persistent link: https://www.econbiz.de/10014307301