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Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng; Wang, Tao; Zhao, Jing; Qin, Huanyu - In: The journal of product & brand management 32 (2023) 6, pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
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The influence of service provider's role overload on value co-creation behavior in the sharing economy : a mediated moderation model
Han, Linhao; Wang, Tao; Jia, Yu; Ye, Yinger; Liu, Tianyuan - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 570-587
Persistent link: https://www.econbiz.de/10015062817
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Gratitude expression in the sharing economy : a perspective of interactive marketing communication between peer service providers and consumers
Jia, Yu; Gao, Shuang; Gao, Lihua; Gao, Jie; Wang, Tao - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 527-548
Persistent link: https://www.econbiz.de/10015416714
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The influence of repeated two-syllable communication strategy on AI customer service interaction
Feng, Wenting; Xue, Shuyun; Wang, Tao - In: Journal of research in interactive marketing : … 19 (2025) 5, pp. 803-822
Persistent link: https://www.econbiz.de/10015416728
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Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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An empirical study of customers’ perceptions of security and trust in e-payment systems
Kim, Changsu; Wang, Tao - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 84-95
Persistent link: https://www.econbiz.de/10008933162
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652