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Understanding consumers' relationships with contemporary artworks through identity narratives
Stavraki, Georgia - In: Journal of service theory and practice : JSTP 26 (2016) 6, pp. 811-836
Persistent link: https://www.econbiz.de/10011599349
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I can't get satisfaction : examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction
Anninou, Ioanna; Stavraki, Georgia; Floh, Arne - In: The journal of services marketing 38 (2024) 7, pp. 839-856
Persistent link: https://www.econbiz.de/10015110629
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Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella; Zotos, Yorgos - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
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Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543