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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
46
Brand management
27
Markenführung
27
Artificial intelligence
21
Financial services
21
Künstliche Intelligenz
20
Marketing
20
Social Web
19
Social web
19
Emerging economies
18
Schwellenländer
18
United Kingdom
18
Finanzdienstleistung
17
Großbritannien
16
Marketing management
15
Marketingmanagement
15
Relationship marketing
15
Beziehungsmarketing
13
Brand image
13
Higher education institution
13
Hochschule
13
Markenimage
13
Advertising
12
Advertising effects
12
Africa
12
Internet marketing
12
Online-Marketing
12
Werbewirkung
12
Afrika
11
Brand
10
Werbung
10
Coronavirus
9
Digitalisierung
9
Digitization
9
Markenartikel
9
Students
9
Studierende
9
Bank
8
Bibliometrics
8
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Article
39
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3
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3
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2
research-article
1
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English
47
Author
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Mogaji, Emmanuel
19
Van Esch, Patrick
15
Perez-Vega, Rodrigo
9
Cui, Yuanyuan
5
Nguyen Phong Nguyen
5
Northey, Gavin
5
Bosah, Genevieve
4
Brooksworth, Frederica
3
Farquhar, Jillian Dawes
3
Heller, Jonas
3
O'Gorman, Kevin
3
Arli, Denni
2
Borghei Razavi, Niloofar
2
Das, Gopal
2
Duffy, Sarah
2
Farrington, Thomas
2
Jain, Shailendra Pratap
2
Kaur, Jaspreet
2
Lages, Cristiana R.
2
Mariani, Marcello M.
2
Pala, Erol
2
Striluk, Magdalene
2
Taheri, Babak
2
Wadera, Deepti
2
Acikgoz, Fulya
1
Agarwal, Shailja
1
Apostolidis, Chrysostomos
1
Baxter, Ian W. F.
1
Brown, Jane
1
Collinson, Elaine
1
Curran, Ross
1
Danbury, Annie
1
Dawes Farquhar, Jillian
1
Dolan, Rebecca
1
Erkan, İsmail
1
Eskridge, Brad
1
Etheridge, Jane
1
Farinloye, Temitope
1
Gadsby, Casey Lynn
1
Gannon, Martin Joseph
1
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Journal of business research : JBR
5
Journal of consumer behaviour
4
Psychology & marketing
4
Australasian marketing journal
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Journal of retailing and consumer services
2
Palgrave Studies of Marketing in Emerging Economies
2
Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
1
Business horizons
1
Country of origin effect : looking back and moving forward
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Bank Marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising research
1
Journal of air transport management
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing theory
1
Society and business review
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
46
Other ZBW resources
1
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1
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
2
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Saved in:
3
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
4
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
Saved in:
5
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Country of origin effect : looking back and moving forward
,
(pp. 40-56)
.
2019
Persistent link: https://www.econbiz.de/10012008494
Saved in:
6
Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
7
The effects of inner packaging color on the desirability of food
Van Esch, Patrick
;
Heller, Jonas
;
Northey, Gavin
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
Saved in:
8
AI customer service : task complexity, problem-solving ability, and usage intention
Xu, Yingzi
;
Shieh, Chih-Hui
;
Van Esch, Patrick
;
Ling, I-Ling
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 189-199
Persistent link: https://www.econbiz.de/10012429454
Saved in:
9
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
10
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
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