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An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences
Mendini, Monica; Peter, Paula C.; Bitetti, Leandro; … - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 395-417
Persistent link: https://www.econbiz.de/10015188306
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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The new ethical consumer : the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being
Mendini, Monica; Peter, Paula C.; Honea, Heather; … - In: The rise of positive luxury : transformative research …, (pp. 22-38). 2022
Persistent link: https://www.econbiz.de/10014232528
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The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate
Mendini, Monica; Peter, Paula C.; Maione, Salvatore - In: Journal of business research : JBR 143 (2022), pp. 16-26
Persistent link: https://www.econbiz.de/10013194501