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Optimal pricing policies for differentiated brands under different supply chain power structures
Luo, Zheng; Chen, Xu; Chen, Jing; Wang, Xiaojun - In: European journal of operational research : EJOR 259 (2017) 2, pp. 437-451
Persistent link: https://www.econbiz.de/10011661534
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Examining customer perception and behaviour through social media research : an empirical study of the United Airlines overbooking crisis
Ma, Jie; Tse, Ying Kei; Wang, Xiaojun; Zhang, Minhao - In: Transportation research / E : an international journal 127 (2019), pp. 192-205
Persistent link: https://www.econbiz.de/10012041131
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Dynamic quality and pricing decisions in customer-intensive service systems with online reviews
Zhao, Cui; Zhang, Yao - In: International journal of production research 57 (2019) 18, pp. 5725-5748
Persistent link: https://www.econbiz.de/10012193647
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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VR in customer-centered marketing : purpose-driven design
Kostyk, Alena; Sheng, Jie - In: Business horizons 66 (2023) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10014281712
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Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Kostyk, Alena; Sheng, Jie; Murchie, Andrew; Preston, Stephen - In: Journal of advertising research 64 (2024) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10015071678
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Choosing the right exchange-old-for-new programs for durable goods with a rollover
Xiao, Yongbo - In: European journal of operational research : EJOR 259 (2017) 2, pp. 512-526
Persistent link: https://www.econbiz.de/10011661548
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Immediate sale or stock-up : value of rent-to-own contracts for experience goods
Hu, Chen; Xiao, Yongbo; Li, Jianbin - In: International journal of production research 60 (2022) 5, pp. 1709-1736
Persistent link: https://www.econbiz.de/10013170894
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The psychological effects of academic labeling : the case of class tracks
Feng, Qiang; Wang, Xiaojun - In: Journal of comparative economics : the journal of the … 46 (2018) 2, pp. 568-581
Persistent link: https://www.econbiz.de/10012109399
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Breaking up with your bank : the role of competitors' effective advertising in customer switching intention
Zhao, Cong - In: Total quality management & business excellence 36 (2025) 1/2, pp. 59-77
Persistent link: https://www.econbiz.de/10015178467