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The macroeconomic consequences of stimulating offline consumption during COVID-19
Kim, Dawis; Kim, Minseung; Shim, Myungkyu - In: Global economic review 50 (2021) 1, pp. 20-42
Persistent link: https://www.econbiz.de/10012440282
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How perceived quality works in new technology adoption process : a cross-national comparison among China, Korea and Japan
Kim, Ji Yoon; Yuan, Xina; Kim, Sang Yong; Lee, Young-Joo - In: Journal of global information management : an official … 22 (2014) 2, pp. 23-47
Persistent link: https://www.econbiz.de/10010425574
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Lee, Doo-Hee; Kim, Ji Yoon - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Yi, Tu-hǔi; Kim, Ji Yoon - In: Social and environmental issues in advertising, (pp. 106-134). 2017
Persistent link: https://www.econbiz.de/10011591389
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The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee; Lee, Do-Hee; Kim, Ji Yoon - In: Journal of business research : JBR 99 (2019), pp. 472-480
Persistent link: https://www.econbiz.de/10012023689