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Individual health insurance market with an entrant : the ACA health insurance exchange observations
Shi, Bo; Chen, Wen - In: Asia-Pacific journal of risk and insurance : APJRI 12 (2018) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10011898061
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Customized dynamic pricing when customers develop a habit or satiation
Chen, Wen; He, Ying; Bansal, Saurabh - In: Operations research 71 (2023) 6, pp. 2158-2174
Persistent link: https://www.econbiz.de/10014445032
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The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context
Wang, Ping; Chen, Wen - In: International journal of networking and virtual … 28 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014315024
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Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa; Zhang, Mengmeng; Foti, Lianne; Wang, Xinran; … - In: Journal of advertising research 62 (2022) 4, pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
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Face consciousness : the impact of gift packaging shape on consumer perception
Zhang, Mengmeng; Teng, Lefa; Huang, Xue; Foti, Lianne; … - In: European journal of marketing 59 (2025) 2, pp. 241-285
Persistent link: https://www.econbiz.de/10015198482
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie; Teng, Lefa; Liao, Yonghai - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 249-264
Persistent link: https://www.econbiz.de/10011903010