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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
54
Innovation
28
Corporate social responsibility
17
Corporate Social Responsibility
16
Innovation management
13
Innovationsmanagement
13
Bibliometrics
12
Bibliometrie
12
Family business
11
KMU
11
Marketing
11
Multinationales Unternehmen
11
SME
11
Systematic review
11
Transnational corporation
11
Digitalisierung
10
Digitization
10
Familienunternehmen
10
International marketing
10
Strategic management
10
Strategisches Management
10
Coronavirus
9
Marketing management
9
Marketingmanagement
9
Perception
9
Advertising effects
8
Beziehungsmarketing
8
Environmental consciousness
8
Innovation diffusion
8
Innovationsdiffusion
8
Nachhaltige Entwicklung
8
Relationship marketing
8
Social web
8
Sustainable development
8
Trust
8
Umweltbewusstsein
8
Wahrnehmung
8
Werbewirkung
8
Advertising
7
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33
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2
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Article
52
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3
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
4
Book section
4
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Graue Literatur
1
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1
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1
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English
55
Author
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Lowe, Ben
28
Manika, Danae
14
Petrovici, Dan
10
Kvasova, Olga
7
Christofi, Michael
4
Hasan, Md. Rajibul
4
Leonidou, Leonidas C.
4
Alpert, Frank
3
Antonetti, Paolo
3
Fraser, Iain M.
3
Leonidou, Constantinos N.
3
Lowe, Julian F.
3
Lynch, David
3
Monteiro, Diogo M. Souza
3
Barnes, Bradley R.
2
Duffy, Rachel
2
Dwivedi, Yogesh K.
2
Fearne, Andrew P.
2
Golden, Linda L.
2
Gregory-Smith, Diana
2
Hadjielias, Elias
2
Kaushik, Geetanjali
2
Rana, Nripendra P.
2
Simintiras, Antonis C.
2
Arvanitoyannis, Ioannis
1
Balabanis, George
1
Balcombe, Kelvin G.
1
Bertrandias, Laurent
1
Cadogan, John W.
1
Carricano, Manu
1
Chan, Fanny Fong Yee
1
Chan, Fong Yee
1
Chari, Simos
1
Chen, Haiyan
1
Christodoulides, Paul
1
Cooper, Cary
1
Dewsnap, Belinda
1
Dickert, Stephan
1
Ferraris, Alberto
1
Gandy, Anthony
1
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European journal of marketing
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
3
Innovation in pricing : contemporary theories and best practices
2
Journal of East-West business
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of public policy & marketing
2
The journal of product & brand management
2
American journal of agricultural economics
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Health marketing quarterly
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The cross-disciplinary perspectives of management : challenges and opportunities
1
The journal of consumer marketing
1
The service industries journal
1
Working papers / University of Kent, Kent Business School
1
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ECONIS (ZBW)
54
Other ZBW resources
1
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1
Guest editorial: psychological perspectives on consumer obesity
Christofi, Michael
;
Manika, Danae
;
Hadjielias, Elias
; …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2829-2832
Persistent link: https://www.econbiz.de/10013457418
Saved in:
2
Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda
Makrides, Anna
;
Kvasova, Olga
;
Thrassou, Alkis
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
Saved in:
3
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
4
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
5
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
Saved in:
6
An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10012534193
Saved in:
7
Consumers' attitudes toward products and associated marketing unethicality as predictors of buying and using preferences : the case of Russia
Kvasova, Olga
- In:
Journal of East-West business
18
(
2012
)
2
,
pp. 95-131
Persistent link: https://www.econbiz.de/10009632219
Saved in:
8
Consumer perceptions of extra free product promotions and discounts : the moderating role of perceived performance risk
Lowe, Ben
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 496-503
Persistent link: https://www.econbiz.de/10008772584
Saved in:
9
Business unethicality as an impediment to consumer trust : the moderating role of demographic and cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Leonidou, …
- In:
Journal of business ethics : JOBE
112
(
2013
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10009715159
Saved in:
10
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
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