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From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives

Siano, Alfonso; Vollero, Agostino; Bertolini, Alessandra - In: Journal of business research : JBR 152 (2022), pp. 372-386

Persistent link: https://www.econbiz.de/10013493992

Exploring the role of the Amazon effect on customer expectations : an analysis of user-generated content in consumer electronics retailing

Vollero, Agostino; Sardanelli, Domenico; Siano, Alfonso - In: Journal of consumer behaviour 22 (2023) 5, pp. 1062-1073

Persistent link: https://www.econbiz.de/10014389752

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

IMC in digitally-empowering contexts : the emerging role of negotiated brands

Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449

Persistent link: https://www.econbiz.de/10012200270

Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services

Sardanelli, Domenico; Vollero, Agostino; Siano, Alfonso; … - In: Electronic commerce research 19 (2019) 3, pp. 549-574

Persistent link: https://www.econbiz.de/10012099758

Cultural perspectives on advertising perceptions and brand trustworthiness

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929

Examining a theoretical model of eco-anxiety on consumers' intentions towards green products

Maheshwari, Nitika Sharma; Paço, Arminda; Rocha, Raysa … - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1868-1885

Persistent link: https://www.econbiz.de/10014531096

Social media and consumer power : opportunities and challenges for digital marketing activities

Vollero, Agostino; Valentini, Chiara - In: Contemporary issues in digital marketing, (pp. 105-115). 2022

Persistent link: https://www.econbiz.de/10012698299