The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge...

With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the...

M-Payment seems to be one of the most preferable services to adopt by the customers, which can provide the customers with a better service to enhance the effectiveness of transactions. As the progression of M-Payment is directly proportional to the adoption of M-Payment. The purpose behind this...