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Consumer willingness to pay for preservative-free food : the case of Beijing

Yu, Xiaohua; Zeng, Yinchu; Liu, Yuanyuan - 2011

Consumers are facing a trade-off between the benefits of an increase in the length of the shelf life of food, such as low food costs, and the potential health damages caused by food preservatives. However, few studies in the current literature place emphasis on food preservatives, neither from a...

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Ambiguity attitudes over time

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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

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How to promote purchase of carbon offset products : labeling vs. calculation?

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Do "likes" in a brand community always make you buy more?

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The deeper, the better? : effect of online brand community activity on customer purchase frequency

Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823

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Community engagement and online word of mouth : an empirical investigation

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Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach

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Coupons or free shipping? : effects of price promotion strategies on online review ratings

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Fairplay : detecting and deterring online customer misbehavior

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