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Consumer behaviour
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Perotti, Victor
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The journal of brand management : an international journal
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The social and cognitive impacts of e-commerce on modern organizations
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ECONIS (ZBW)
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Online shopping for positive and negative reinforcement products
Sorce, Patricia
;
Perotti, Victor
;
Widrick, Stanley
- In:
The social and cognitive impacts of e-commerce on …
,
(pp. 1-14)
.
2004
Persistent link: https://www.econbiz.de/10002107882
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2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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