Dutta, Kirti; Venkatesh, Umashankar; Parsa, H.G. - In: International Journal of Contemporary Hospitality Management 19 (2007) 5, pp. 351-363
Purpose – The purpose of this research is to explore the reasons for service failure in restaurants. The paper aims to give insights into customers' perceptions and response regarding service failure and recovery and to try to draw a parallel between consumers in a developing economy like...