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~subject:"Consumer behaviour"
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Determinants of consumers' att...
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Consumer behaviour
Konsumentenverhalten
55
Beziehungsmarketing
23
Relationship marketing
23
Theorie
19
Theory
19
Einzelhandel
15
Retail trade
15
Kundenbindungsprogramm
14
Loyalty program
14
Marketing
13
Advertising effects
11
Internet marketing
11
Meta-Analyse
11
Meta-analysis
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Verkaufsförderung
11
Werbewirkung
11
Sales promotion
10
Market research
9
Marktforschung
9
Corporate Social Responsibility
8
Advertising
7
Digitalisierung
7
Digitization
7
Marketingmanagement
7
Mathematical programming
7
Mathematische Optimierung
7
Netherlands
7
Niederlande
7
Social Web
7
Social web
7
Werbung
7
Markenführung
6
Marketing management
6
Marketing theory
6
Marketingtheorie
6
Brand management
5
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Undetermined
25
Free
7
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Article
48
Book / Working Paper
7
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Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
5
Book section
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
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1
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1
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1
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English
53
German
2
Author
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Bijmolt, Tammo H. A.
43
Eisenbeiß, Maik
11
Verhoef, Peter C.
6
Dorotic, Matilda
5
Breugelmans, Els
4
Rooderkerk, Robert P.
4
Heerde, Harald J. van
3
Vafainia, Saeid
3
Backhaus, Klaus
2
Bleier, Alexander
2
Cornelißen, Markus
2
Delre, Sebastiano A.
2
Fok, Dennis
2
Frambach, Rudolf T.
2
Gijsenberg, Maarten J.
2
Harms, Bianca
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Krafft, Manfred
2
Leeflang, Peter
2
Luceri, Beatrice
2
Melnyk, Valentyna
2
Paas, Leonard J.
2
Reinartz, Werner J.
2
Risselada, Hans
2
Sesé, F. Javier
2
Skiera, Bernd
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
Aiolfi, Simone
1
Arts, Joep
1
Arts, Joep W. C.
1
Basso, Leonardo J.
1
Bellini, Silvia
1
Blechschmidt, Boris
1
Broekhuizen, Thijs L. J.
1
Chatterjee, Rabikar
1
Clement, Michel
1
DeSarbo, Wayne
1
Doorn, Jenny van
1
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Center for Economic Research <Tilburg>
1
Universität Bremen
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
5
Journal of marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Marketing science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Diginomics Research Perspectives : The Role of Digitalization in Business and Society
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbook of research on customer equity in marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of media business studies
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
55
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1
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
4
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
5
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
6
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
7
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
8
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
9
Determinants of social contagion during new product adoption
Langley, David J.
;
Bijmolt, Tammo H. A.
;
Ortt, Roland
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
Saved in:
10
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
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