Customer base analysis is an essential tool to measure and develop relationships with customers. While various models have been proposed in a noncontractual setting, they focus primarily on analyzing transactional patterns associated with a single product category or a firm-level activity, such...

This research aims to understand and predict online customers' store visit and purchase behaviors. To this end, we develop a model that accounts for different patterns of online store visits at the individual level. Given the latency of visit patterns, we employ a changepoint modeling framework...