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One value does not "fit" all : value-laden luxury advertising through the lens of consumer individuality
Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y.; … - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 96-119
Persistent link: https://www.econbiz.de/10015191702
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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
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Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
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All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 699-718
Persistent link: https://www.econbiz.de/10012260253