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Effects of store fixture shape at retail checkout : evidence from field and online studies
Zhang, Xiaoling; Zhang, Ke; Li, Shibo; Koenitz, Damien - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3158-3173
Persistent link: https://www.econbiz.de/10014430694
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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
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Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
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Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
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The effect of social support on consumers' variety seeking
Cai, Yuanyuan; Xu, Lisha; Zhang, Ke - In: International journal of consumer studies 48 (2024) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10015102075
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Going for equality : how power states influence consumers' preference for advertisements with right-enhancing versus suffering-reducing appeals
Lu, Yue; Chen, Long; Zhang, Ke - 2025
Persistent link: https://www.econbiz.de/10015373355