We consider the presence of first-mover advantage or disadvantage in a duopoly model of product positioning in which firms are symmetric, except for order of entry. We study a generalization of the Hotelling model, in which a consumer's utility from a product depends on the location of product...

The number of firms carrying a cause-related product has significantly increased in recent years. We consider a duopoly model of competition between firms in two products to determine which products a firm will link to a cause. We first test the behavioral underpinnings of our model in two...