This study investigates the effects of exposures to earned and owned social media activities and their interaction on brand purchase in a two-stage decision model (i.e., likelihood to purchase and the amount purchased offline). Our study is instantiated on a unique single-source dataset of...

Expert reviews in a multi-dimensional rating system are increasingly popular on online review platforms. However, extant studies have primarily examined expert reviews in a single-dimensional rating system. Using a quasi-experiment opportunity provided by an automobile review platform, we...