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Employer Branding : The Soluti...
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Consumer behaviour
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International journal of business innovation and research : IJBIR
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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ECONIS (ZBW)
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Does ethics influence green products purchase intention of young consumers : an empirical analysis
Verma, Deepti
- In:
Manthan : journal of commerce and management
9
(
2022
)
2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10014276833
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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3
Buffet or à la carte : pricing digital goods
Verma, Deepti
;
Gupta, Gaurav
;
Keshav, Kamat
- In:
Understanding the interactive digital media marketplace …
,
(pp. 32-42)
.
2012
Persistent link: https://www.econbiz.de/10009411164
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4
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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