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A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption
Pattana Boonchoo; Thoumrungroje, Amonrat - In: Journal of international consumer marketing 29 (2017) 3, pp. 194-205
Persistent link: https://www.econbiz.de/10011709348
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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10011965987
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The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand
Racela, Olimpia; Thoumrungroje, Amonrat - In: Journal of international business and economics : JIBE 12 (2012) 4, pp. 106-113
Persistent link: https://www.econbiz.de/10009787228