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Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert - In: Branding and sustainable competitive advantage : …, (pp. 189-206). 2012
Persistent link: https://www.econbiz.de/10009707100
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Marketing self-branding strategies for social presence in digital media
Pennington, Robert - In: Policy and marketing strategies for digital media, (pp. 246-261). 2014
Persistent link: https://www.econbiz.de/10010369860
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Being there : cultural presence in electronic commerce
Pennington, Robert - In: International journal of logistics economics and … 1 (2007/08) 3/4, pp. 298-306
Persistent link: https://www.econbiz.de/10003837381
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The consumer culture theory of brands
Pennington, Robert - 2019
Persistent link: https://www.econbiz.de/10012115737