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~subject:"Consumer behaviour"
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The Dimensionality of Customer...
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Consumer behaviour
Theorie
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Allenby, Greg M.
28
Otter, Thomas
16
Rossi, Peter E.
7
Chandukala, Sandeep R.
5
Kim, Jaehwan
5
Pachali, Max J.
5
Brazell, Jeff D.
4
Howell, John R.
4
Kurz, Peter
4
Lee, Sanghak
4
Büschken, Joachim
3
Hardt, Nino
3
Ban, Masataka
2
De Bruyn, Arnaud
2
Hur, Taegyu
2
Satomura, Takuya
2
Strebinger, Andreas
2
Terui, Nobuhiko
2
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1
Allenby, Greg
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Marketing science
8
Fisher College of Business Working Paper
4
Quantitative marketing and economics : QME
4
Journal of marketing research
3
Essays on Bayesian inference for demand and supply models
2
Adaptive information systems and modelling in economics and management science
1
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1
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1
Handbook of the economics of marketing : Volume 1
1
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1
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1
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1
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1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product & brand management
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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2
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
;
Rossi, Peter E.
-
1990
Persistent link: https://www.econbiz.de/10000811127
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3
A nonparametric approach to identifying latent relationships in hierarchcial models
Shiveley, Thomas S.
;
Allenby, Greg M.
;
Kohn, Robert
-
1999
Persistent link: https://www.econbiz.de/10001415001
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4
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
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5
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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6
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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7
Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science
30
(
2011
)
3
,
pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
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8
Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana
;
Walker Reczek, Rebecca
;
Allenby, Greg M.
- In:
Marketing science
33
(
2014
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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9
Economic valuation of product features
Allenby, Greg M.
;
Brazell, Jeff D.
;
Howell, John R.
; …
- In:
Quantitative marketing and economics : QME
12
(
2014
)
4
,
pp. 421-456
Persistent link: https://www.econbiz.de/10010477209
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10
Monetizing ratings data for product research
Hardt, Nino
;
Varbanov, Alex
;
Allenby, Greg M.
- In:
Marketing science
35
(
2016
)
5
,
pp. 713-726
Persistent link: https://www.econbiz.de/10011584278
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