This paper focus on the cultural elements present in the markets of Delhi and London. The study is done to find the importance of cultural element on consumer behavior in the markets of Delhi and London. As the companies are expanding their business in the foreign countries for increasing...

Advertisements are the most common and effective method of creating awareness among the consumers. The use of television, FM websites are much wider as compared of those in early years. The launch of new channels is a common practice of the companies. Similarly, there is huge increase in the...

The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies...