Although there has been considerable academic work focusing on discovering and characterizing the Green Consumer - or more correctly, those espousing “Green” attitudes - there is considerably less academic interest in understanding the segment characteristics of consumers with varying...

Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at...