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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Essays on habit formation and inflation hedging
Zhou, Yang - 2014
Persistent link: https://www.econbiz.de/10011372929
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Is domestic consumption dragged down by real estate sector? : evidence from Chinese household wealth
Wang, Yang; Zhou, Yang; Yu, Xinxin; Liu, Xiao - In: International review of financial analysis 75 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012804195
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Attractive or aggressive? : a face recognition and machine learning approach for estimating returns to visual appearance
Guo, Guodong; Humphreys, Brad R.; Wang, Qiangchang; … - In: Journal of sports economics 24 (2023) 6, pp. 737-758
Persistent link: https://www.econbiz.de/10014325793
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Does media usage affect pro-environmental attitudes and behaviors? : evidence from China
Awan, Tahir Mumtaz; Zhang, Xuan; Zhou, Yang; Zhou, Zhiping - In: International review of economics & finance : IREF 82 (2022), pp. 307-317
Persistent link: https://www.econbiz.de/10013543124
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Multifactor synergistic influence of data intelligence on consumer mobile shopping
He, Junhong; Liu, Zengpeng; Li, Fu; Fu, Huijian; Zhou, Yang - 2024
Persistent link: https://www.econbiz.de/10015110732
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Attractive or aggressive? : a face recognition and machine learning approach for estimating returns to visual appearance
Guo, Guodong; Humphreys, Brad R.; Nouyed, Mohammad I.; … - 2019
Persistent link: https://www.econbiz.de/10012390242