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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
23
Social Web
10
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8
Theory
8
Film industry
7
Filmwirtschaft
7
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6
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Moon, Sangkil
23
Kim, Moon-Yong
4
Kamakura, Wagner A.
3
Bae, Young Han
2
Bayus, Barry L.
2
Bergey, Paul K.
2
Iacobucci, Dawn
2
Jalali, Nima
2
Kang, Moon Young
2
Kim, Junhee
2
Ledolter, Johannes
2
Russell, Gary
2
Song, Reo
2
Yi, Youjae
2
Bodkin, Charles D.
1
Bove, Liliana L.
1
Chen, Haipeng
1
Duvvuri, Sri
1
Houston, Mark B.
1
Jung, Sang-Uk
1
Kim, Seung-Wook
1
Kim, Yong Seog
1
Kwon, JaeHwan
1
Liu, Alfred Zhu
1
Liu, Angela Xia
1
Mishra, Arul
1
Mishra, Himanshu
1
Park, Yoonseo
1
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Journal of business research : JBR
4
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
1
Journal of cultural economics
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
23
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1
Green-lighting scripts in the movie pre-production stage : an application of consumption experience carryover theory
Moon, Sangkil
;
Jalali, Nima
;
Song, Reo
- In:
Journal of business research : JBR
140
(
2022
),
pp. 332-345
Persistent link: https://www.econbiz.de/10013040670
Saved in:
2
How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil
;
Voss, Glenn B.
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10003915819
Saved in:
3
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
4
Spatial choice models for product recommendations
Moon, Sangkil
-
2003
Persistent link: https://www.econbiz.de/10003564856
Saved in:
5
Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil
;
Bergey, Paul K.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
Saved in:
6
Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil
;
Bayus, Barry L.
;
Yi, Youjae
;
Kim, Junhee
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
Saved in:
7
The impact of individual differences in weather sensitivity on weather-related purchase intentions
Moon, Sangkil
;
Kwon, JaeHwan
;
Jung, Sang-Uk
;
Bae, Young Han
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 104-117
Persistent link: https://www.econbiz.de/10011878110
Saved in:
8
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
9
Weather sensitivity analysis on grocery shopping
Moon, Sangkil
;
Kang, Moon Young
;
Bae, Young Han
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10011919269
Saved in:
10
Cultural and economic impacts on global culture products : evidence from U.S. movies
Moon, Sangkil
;
Mishra, Arul
;
Mishra, Himanshu
;
Kang, …
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 78-97
Persistent link: https://www.econbiz.de/10011584202
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