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An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign : A Pilot Study in Greece and Cyprus

Spais, George S. - 2012

The research aim of this study was to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative sales promotion campaigns. Our research intention was to test seven (7) research hypotheses based on a survey (pilot study) of 32 marketing,...

Persistent link: https://www.econbiz.de/10013099694

The Revealed Preference Theory of Stable and Extremal Stable Matchings

Echenique, Federico; Lee, SangMok; Shum, Matthew; … - 2011

We investigate the testable implications of the theory of stable matchings. We provide a characterization of the data … matchings). We find that the theory of extremal stable matchings is observationally equivalent to requiring that there be a …

Persistent link: https://www.econbiz.de/10014189213

Diffusion of Shared Goods in Consumer Coalitions. An Agent-Based Model

Pasimeni, Francesco - 2019

This paper focuses on the process of coalition formation conditioning the common decision to adopt a shared good, which … model is developed to study the interplay between these two processes: coalition formation and diffusion of shared goods …. Coalition formation is modelled in an evolutionary game theoretic setting, while adoption uses elements from both the Bass and …

Persistent link: https://www.econbiz.de/10012896875

E-consumers' search and emerging structure of Web-sites coalitions

Laye, Jacques; Laye, Maximilian; Lina, Charis; Tanguy, … - In: Advances in artificial economics : the economy as a …, (pp. 105-119). 2006

Persistent link: https://www.econbiz.de/10003480737

Pricing of IT Products Based on Value Provided to Customers

Kar, Arpan Kumar - 2015

Pricing of IT products often becomes a huge challenge for most managers of product development teams, especially if the product is new to the specific category. This challenge arises since the potential clients on being contacted seldom is able calculate the returns on his investment on the...

Persistent link: https://www.econbiz.de/10012707406

Follow the Leader : Simulations on a Dynamic Social Network

Goldbaum, David - 2013

This paper introduces a process of individual adjustment based on private local experiences and observation that allows for the emergence of a global social structure that is the equilibrium to the static follow-the-leader game of Goldbaum (2013). The setting rewards agents for being early...

Persistent link: https://www.econbiz.de/10014037989

Dynamic Pricing of Limited Inventories When Customers Negotiate

Kuo, Chia-Wei; Ahn, Hyun-soo; Aydin, Goker - 2012

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly allow price negotiation when some haggle-prone customers ask for a bargain. At these retailers, the posted price, which itself is subject to dynamic adjustments in response to...

Persistent link: https://www.econbiz.de/10014178635

Attracted But Unsatisfied : The Effects of Arousing Content on Television Consumption Choices

Stanca, Luca; Gui, Marco; Gallucci, Marcello - 2013

This paper investigates experimentally the effects of arousing content on viewing choices and satisfaction in television consumption. We test the hypothesis that the portrayal of arousing content combines high attraction and low satisfaction and is thus responsible for sub-optimal choices. In...

Persistent link: https://www.econbiz.de/10014183555

Buyer Countervailing Power : A Survey of the Theory and Experimental Evidence

Ruffle, Bradley J. - 2006

The rise of mega-retailers and industry concentration levels has recently generated an interest among economists and antitrust policymakers in the effects of buyer countervailing power. There exists a considerable theoretical literature offering a range of sources of powerful buyers' ability to...

Persistent link: https://www.econbiz.de/10014059029

Tiers in Consumer Fractional Ownership Markets

Wang, Yu - 2012

. Over time, participants adapt to changes in tier structure in the direction predicted by theory. Risk aversion partly …

Persistent link: https://www.econbiz.de/10013115508