The ongoing unification which takes place on the European political scene, along with recentadvances in consumer mobility and communication technology, raises the question whether theEuropean Union can be treated as a single market to fully exploit the potential synergy effectsfrom pan-European...

Product-harm crises can seriously imperil a brand's performance. Consumers tend to weigh negative publicity heavily in product judgments, customer preferences may shift towards competing products during the recall period, and competitors often increase their advertising spending in the wake of a...