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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
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The role of gender-identity congruity in cross-gender endorsement in the context of live streaming
Chen, Xiang; Guo, Shoujia; Han, Shuhua - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1001-1016
Persistent link: https://www.econbiz.de/10015324001
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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Consumer willingness to pay for low-pesticide fresh produce in Taiwan
Fu, Tsu-tan; Liu, Jin-tan; Hammitt, James K. - 1997
Persistent link: https://www.econbiz.de/10000981727
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Analysis of housewives' grocery shopping behavior in Taiwan : an application of the poisson switching regression
Kan, Kamhon - In: Journal of agricultural and applied economics 29 (1997) 2, pp. 397-407
Persistent link: https://www.econbiz.de/10001231866
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Consumer willingness to pay for low-pesticide fresh produce in Taiwan
Fu, Tsu-tan; Liu, Jin-tan; Hammitt, James K. - 1997
Persistent link: https://www.econbiz.de/10000651573
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Using stated preferences and prior purchase intention in the estimation of willingness to pay a premium for genetically modified foods
Chiang, Jeng-tung; Lin, Chen-yen; Fu, Tsu-tan; Chen, … - In: Agribusiness : an internat. journal 28 (2012) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10009504457
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A conjoint-logit analysis of consumers' responses to genetically modified tofu in Taiwan
Jan, Man-ser; Fu, Tsu-tan; Huang, Chung L. - In: Journal of agricultural economics 58 (2007) 2, pp. 330-347
Persistent link: https://www.econbiz.de/10003546704
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Consumer willingness to pay for low-pesticide fresh produce in Taiwan
Fu, Tsu-tan; Liu, Jin-tan; Hammitt, James K. - In: Journal of agricultural economics 50 (1999) 2, pp. 220-233
Persistent link: https://www.econbiz.de/10001378599
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Conjoint analysis of consumer preferences and evaluations of a processed meat
Huang, Chung L.; Fu, Tsu-Tan - 1993
Persistent link: https://www.econbiz.de/10000141964