Retailers often conduct non-overlapping sequential online auctions as a revenue generation and inventory clearing tool. We build a stochastic dynamic programming model for the seller’s lot-size decision problem in these auctions. The model incorporates a random number of participating bidders...

Organizations continue to invest in marketing strategies through various social media platforms in order to enhance engagement. Building engagement is said to help companies to gain more profit and contribute to their social responsibility (Du et al. 2010). Users follow companies for access to...

Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Online consumption communities evolve over time and go through different stages in their life cycle (Iriberri & Leroy, 2009). The key factor of the sustainability of the community is members' ongoing contribution. This study examines the factors affecting the ongoing contribution of online...

Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...

As Social Media platforms have become increasingly popular among customers, Firms are still exploring ways to harness the potential of these platforms. The viralness of these platforms increases the reach of customer complaints and exacerbates the impact from follow-up comments by the...

Social media has become an integral part of modern day society. With increasingly digital societies, individuals have become more familiar and comfortable in using Online Social Networks (OSNs) for just about every aspect of their lives. This higher level of comfort leads to users spilling their...

Customer – service agent mismatch is a common problem in many contact centers leading to service rework (i.e., customer transfers), operational waste, and customer dissatisfaction that collectively cost firms millions of dollars each year. This problem looms larger as companies move their...

We study peer effects on individuals' contributions to a major form of word of mouth—online reviews. Provided by either consumers or third-party professionals, online reviews influence consumer purchasing decisions and hence sales. Individuals have conflicting incentives of free riding and...