Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted both in the lab...

In this chapter we examine the role and use of memory pointers—objects or photos that people believe will help them remember a particular experience—in how people establish and verify their identities. People's experiences are central to their identities (e.g., attending college, special...