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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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WTP or WTA : a means of determining the appropriate welfare measure of positive and negative changes when preferences are reference dependent
Nguyen, Kiet T.; Knetsch, Jack L.; Phumsith Mahasuweerachai - In: Environmental and resource economics 78 (2021) 4, pp. 615-633
Persistent link: https://www.econbiz.de/10012495363
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Valuing attributes of fluid milk in Laos
Lee, Jae Won; Kim, Taeyoon; Napasirth, Viengsakoun - In: East Asian economic review 21 (2017) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10011746773
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Valuing attributes of fluid milk in Laos
Lee, Jae Won; Kim, Taeyoon; Napasirth, Viengsakoun - In: East Asian economic review 21 (2017) 3, pp. 259-274
Persistent link: https://www.econbiz.de/10011765077