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We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on innovation ratchet strategy — firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over...
Persistent link: https://www.econbiz.de/10013103427
In the literature on product line pricing, consumer choice is often modeled using the max-surplus choice rule. In terms of this concept, consumer preferences are represented by so-called reservation prices and the deterministic decision rule is to choose the product that provides the highest...
Persistent link: https://www.econbiz.de/10013112920
Product reclamation is a critical process in remanufacturing. It is generally assumed in the literature that customers simply want to get rid of their used products without expecting any compensation for them. Some authors have only recently started looking into firms that offer a posted (fixed)...
Persistent link: https://www.econbiz.de/10013060514
We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...
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desire to pursue consumption flexibility by purchasing different products together (multiple buying). This paper analyzes the … effects of consumption flexibility on competing firms' marketing mix decisions, in a model in which future preference … endogenously induced. When preference uncertainty is important, the firms are involved in a flexibility trap in which primary …
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Governments use consumer incentives to promote green technologies (e.g., solar panels and electric vehicles). Our goal in this paper is to study how policy adjustments over time will interact with production decisions from the industry. We model the interaction between a government and an...
Persistent link: https://www.econbiz.de/10014036910