Sustainability is challenging for all society, and especially for business. In businesses commitment to sustainable development should be a fundamental driver of the corporate strategy. There are three key pillars: integrated growth, profitability and social and environmental responsibility....

Retail banks are facing greater challenges than ever before in executing their customer management strategies. The higher the (perceived) service quality, the more satisfied and loyal are the customers. In particular, banks realised the strategic importance of customer value and seem to be...

The term Point-of-Purchase, or POP, refers to the promotional graphics focused on influencing consumer behavior at the moment of purchasing decision. Point-of-Purchase displays are driving a retail revolution. They are enabling true dynamic selling. The presentation of the product and...