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A topic-based segmentation model for identifying segment-level drivers of star ratings from unstructured text reviews

Kim, Sunghoon; Lee, Sanghak; McCulloch, Robert E. - In: Journal of marketing research 61 (2024) 6, pp. 1132-1151

Persistent link: https://www.econbiz.de/10015168643

Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers

Mandel, Naomi; Scott, Maura L.; Kim, Sunghoon; Sinha, … - In: Journal of economic psychology : research in economic … 60 (2017), pp. 109-125

Persistent link: https://www.econbiz.de/10011757033

Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market

Kim, Minyoung; Kim, Sunghoon; Lee, Jongkuk - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10011876253

A sequential choice model for multiple discrete demand

Lee, Sanghak; Kim, Sunghoon; Park, Sungho - In: Quantitative marketing and economics : QME 20 (2022) 2, pp. 141-178

Persistent link: https://www.econbiz.de/10013455908

Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising

Kim, Sunghoon; Kang, Moon Young - In: International journal of advertising : the review of … 41 (2022) 5, pp. 892-909

Persistent link: https://www.econbiz.de/10013209456

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of Modelling in Management 6 (2011) 1, pp. 79-99

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Persistent link: https://www.econbiz.de/10014881539

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data

DeSarbo, Wayne - In: Journal of economic psychology : research in economic … 8 (1987) 3, pp. 357-384

Persistent link: https://www.econbiz.de/10001043185

CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing

DeSarbo, Wayne; Ramaswamy, Venkatram - 1994

Persistent link: https://www.econbiz.de/10000886776

A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity

DeSarbo, Wayne S. - 2016

The sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they...

Persistent link: https://www.econbiz.de/10012988929