It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior,...

A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study...

The paper is an attempt to find out factors influencing online buyers, as well as those factors which affect non buyers for not to shop online. As buyers market can be divided into number of segments which facilitate marketers to design their strategies that leads them toward success. Therefore...

This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale with satisfactory and further...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...

In 2012, Life insurance penetration in India which is the major indicator of growth of insurance in the country was just 3.17% compared to Japan 9.2%, Taiwan 15.0% S. Korea 6.9%. (IRDA Annual Report 2012-13, p121-122) One of the important reasons for low penetration was/is unawareness of the...