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Consumer Adoption of New Produ...
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1
Predicting new product adoption using Bayesian truth serum
Howie, Patrick J.
;
Wang, Ying
;
Tsai, Joanne
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10009235950
Saved in:
2
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
3
The challenges of pre-launch forecasting of adoption time series for new durable products
Goodwin, Paul
;
Meeran, Sheik
;
Dyussekeneva, Karima
- In:
International journal of forecasting
30
(
2014
)
4
,
pp. 1082-1097
Persistent link: https://www.econbiz.de/10010517769
Saved in:
4
Selling innovative products in the presence of externalities
Huang, Yufei
;
Gokpinar, Bilal
;
Tang, Christopher S.
; …
- In:
Production and operations management : the flagship …
27
(
2018
)
7
,
pp. 1236-1250
Persistent link: https://www.econbiz.de/10011969980
Saved in:
5
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
6
Customer-base analysis of bank through Markov model
Bhattacharjee, Dibyojyoti
;
Ranjit Singh
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10011770683
Saved in:
7
Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model
Somkiat Eiamkanchanalai
;
Nuttapol Assarut
- In:
Global business & economics review
18
(
2016
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011738547
Saved in:
8
Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of modelling in management
17
(
2022
)
2
,
pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
Saved in:
9
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
10
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
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