We introduce a neureconomic "autopilot" model of habit, based on many studies of animal learning and human habituation. In this approach, there are two systems for valuation-- habit and goal-directed. The habitual system recalls the previous choice (which can be dependent on a contextual state),...

We integrate a neuroeconomic concept of habit into a structural consumer choice model. We propose that habit represents a distinct decision-making mode, in which past choices are automatically repeated, in contrast with state- dependent utility maximization. Transitions between these decision...