Narrow search
Showing 1 - 6 of 6
Cover Image
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John; Kornfeld, Leora - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Cover Image
The consumption of performance
Deighton, John - In: Journal of consumer research : JCR ; an … 19 (1992) 3, pp. 362-372
Persistent link: https://www.econbiz.de/10001136787
Cover Image
In support of consumer-based strategy research
Deighton, John - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 288-289
Persistent link: https://www.econbiz.de/10011489048
Cover Image
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Cover Image
The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Cover Image
Broadening the scope of consumer research : editorial
Deighton, John; MacInnis, Deborah J.; McGill, Ann L.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 5-7
Persistent link: https://www.econbiz.de/10009521325