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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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Psychological ownership and affective reaction : emotional attachment process variables and the endowment effect
Shu, Suzanne B.; Peck, Joann - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 439-452
Persistent link: https://www.econbiz.de/10009384870
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Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann; Kirk, Colleen P.; Luangrath, Andrea W.; … - In: Journal of marketing 85 (2021) 2, pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
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What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences
Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070
Persistent link: https://www.econbiz.de/10014427266
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Procrastination of enjoyable experiences
Shu, Suzanne B.; Gneezy, Ayelet - In: Journal of marketing research : JMR 47 (2010) 5, pp. 933-944
Persistent link: https://www.econbiz.de/10008666363
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When three charms but four alarms : identifying the optimal number of claims in persuasion settings​
Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139
Persistent link: https://www.econbiz.de/10010250058
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When and how aesthetics influences financial decisions
Townsend, Claudia; Shu, Suzanne B. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 452-458
Persistent link: https://www.econbiz.de/10008728826
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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.; Monga, Ashwani; Palmatier, Robert W.; … - In: Journal of marketing 85 (2021) 1, pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10012417688