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Experimental political communication research focuses on understanding media effects given reception. Theoretically, persuasion is a function of the probability an individual receives a given communication and their probability of yielding to what is received. We investigate the implications of...
Persistent link: https://www.econbiz.de/10014212887
Under what conditions are individuals persuaded by political arguments encountered in the news? In this project, we integrate recent political science research on the effects of fear on persuasion with dual process models of persuasion from cognitive psychology and the Extended Parallel...
Persistent link: https://www.econbiz.de/10013140166