In this article, we find that consumer preferences change as a function of one's temporal distance from the receipt of the last salary. We propose and test that when consumers have just received their salary (we call this the near-salary condition) they exhibit promotion motivations in their...

Impulsive choice exhibited by consumers has been traditionally attributed to either contextual factors such as product attributes, store environment, or an individual’s personality traits. In this paper, the authors find that type of food consumed can also influence impulsive choice....