Narrow search
Showing 1 - 6 of 6
Cover Image
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Cover Image
Rejoinder to "endogeneity bias in marketing research : problem, causes and remedies"
Gretz, Richard T.; Malshe, Ashwin - In: Industrial marketing management : the international … 77 (2019), pp. 57-62
Persistent link: https://www.econbiz.de/10012004160
Cover Image
Endogeneity bias in marketing research : problem, causes and remedies
Zaefarian, Ghasem; Kadile, Vita; Henneberg, Stephan; … - In: Industrial marketing management : the international … 65 (2017), pp. 39-46
Persistent link: https://www.econbiz.de/10011774960
Cover Image
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Cover Image
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Cover Image
Assessing the influence of celebrity and government endorsements on bitcoin's price volatility
Ullah, Subhan; Attah-Boakye, Rexford; Adams, Kweku; … - In: Journal of business research : JBR 145 (2022), pp. 228-239
Persistent link: https://www.econbiz.de/10013197897