Consumer buying behavior is an in-depth study and understanding consumer decision making process. It studies the factors and traits of individual consumer such as demographic and behavioral variable and to understand the need, wants and desire of the consumers. The two wheeler industry in India...

Consumer buying behavior is an in-depth study and understanding consumer decision making process. It studies the factors and traits of individual consumer such as demographic and behavioral variable and to understand the need, wants and desire of the consumers. The two wheeler industry in India...

The recent improvement of the internet has increased the e-commerce industries in everywhere in India. Online food ordering is the method of ordering food through the restaurant's own website or mobile app. E-commerce expansion has made online food ordering services faultless for people who want...

The packaged food and beverage sector has observed the fastest growth in fast moving consumer goods market. Several studies have shown that rural consumers are generally ignorant and they are also unorganized.Rural markets are full of inferior goods and duplicity of branded goods is another...

The recent improvement of the internet has increased the e-commerce industries in everywhere in India. Online food ordering is the method of ordering food through the restaurant's own website or mobile app. E-commerce expansion has made online food ordering services faultless for people who want...

Life insurance is one of the most difficult products to sell. Though one might debate its long-term benefits, in today's materialistic society, customers are becoming increasingly careful about their investments and the returns they receive. Customers were made aware of several features of a...