The farming of organic product is a unique practice which balances the environmental sustainability and also controls the detrimental effect both on customer’s safety by creating a positive notion in the minds of the customers. The study is basically related to growing of Organic farm products...

Purpose: There have been growing concerns over food security and the problems of food waste on the environment, including resource depletion and greenhouse gas emissions for many years. Although food waste can happen at any point in the food supply chain, the factors that influence consumer...

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major...

Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework examines the effectiveness of a concept, or idea in a given environment. It studies the individual characteristics, system characteristics, efficiency of the concept or a strategy. It was also analyzed to...

Organic products seeped into the mainstream of the Indian market from decades with regeneration and shedding insight on sustainable food production. Presently customers typically understand the credentials of organic living, shell out to pay a premium for these products. But the negative...

Purpose: The laptop market is highly competitive in Nepal. Kathmandu being the capital city with a high number of laptop users, several brands of laptops are available. The paper aims to find out the dependency between brand and gender, age, marital status, occupation, education, income, and...

Though EBOs' (Exclusive Brand Outlet) risk-mitigation is a collective responsibility of lifestyle brand and the expansion partner (franchisee), a majority of lifestyle brands in India believe that the risk of capital investment/recurring expenses of EBOs and profit generated by EBOs has to be...

A majority of brick-and-mortar lifestyle retailers in India have adapted firm-level and output-driven measures to evaluate their overall retailing performance in addition to not apportioning the central office expenses incurred merely to run stores on to store's profit and loss account. This...

Though consumer communication and orientation is a collective responsibility of all the departments/functions across the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the deliverable of a single department/function that is widely...

Indian lifestyle brands need to understand the importance of their retailing distribution channels in relation to their overall brand image, products / categories they offer, target consumer group and their implications on the overall brand profitability and consumer perceptions over the brand...